Since the COVID-19 pandemic hit us in 2020, the healthcare industry has come into limelight. Consumers understood the importance of physical and mental well being during the lockdown. When we were approached by the founder of an emerging US healthcare firm, we knew that the market requirement for digital healthcare technologies is at its peak.
He/She had created a platform where the user would get multiple health related services right from the comfort of their homes. From mHealth, personalized medicine, telemedicine, telehealth consultation to maintaining electronic health and medical records, we knew the idea would attract a lot of investors.
When we met, we were mesmerized with the passion and knowledge they had about the healthcare sector. The COVID-19 pandemic has led to a rise in demand for personal health monitoring via digital technology, which straddles the line between consumer and medical devices. Being a SaaS platform aimed at making investor access a cost and time effective process we immediately got to work.” – Ash Narain, CMO, Marquee Equity
Digital technologies are revolutionizing the world as we know it. Advancements in AI, big data, robotics and machine learning continue to bring about major changes in digital healthcare.
There is no denying the fact that these technologies enable major scientific breakthroughs, accelerating the creation of new therapies and vaccines to fight diseases. AI-enabled personalized recommendations will empower consumers to prevent health issues from developing. Therefore generating insights during diagnosis and treatment choices, leading to safer and more effective treatments.
- It is projected that the global digital health market will see a compound annual growth rate (CAGR) of 27.9% from 2020 to 2027, when it will reach $833.44 billion.
- Also, there will be a jump in the number of healthcare apps. North America accounts for the dominant share in the global digital health market due to the region’s rising elderly population, high adoption rate of smartphones, and the push to develop apps and digital healthcare platforms to reduce healthcare costs.
The above mentioned projections and trends show how adaptive US consumers are towards digital healthcare solutions and with our client’s business model, they were already several steps closer to getting funded.
Our work speaks for itself and we are proud of it.