Technological advancement has revolutionized and transformed the healthcare industry. From diagnosing illness to using wearables with ingestible sensors, all features harness the power of mobile apps in order to improve patient treatment. The COVID-19 pandemic is not over yet and has become a way of life leading the healthcare mobile apps to pave their way towards tremendous growth.
Every individual all over the globe understands the importance of physical and mental well being. When we had a discussion with the founder of an emerging German healthcare company, we knew that the market requirement for digital healthcare technologies is at its peak.
“When we met, we were intrigued and inspired by the passion he had for the healthcare sector with a vision to improve the quality of people’s lives. Having said that, the pandemic drastically increased the demand for AI based health apps so we knew it was the perfect time to prepare a perfect business pitch.” – Ash Narain, CMO, Marquee Equity
Expert Support and Guidance We had been seeking support for entering the world of Investment company pursuits. We are very lucky that Marquee was identified as a resource for support. The Marquee team has been excellent to work with from the beginning stages to where are in the process now. They have kept on track through changes in strategies and continue to provide support as we go through the journey together.
Gloria McLennan, Strategic Initiatives & Operations, Implementation Director, VeriKlick
Advancements of AI in healthcare can be extremely beneficial to both healthcare providers as well as patients when used in – improving care, chronic disease management, early risk identification, workflow automation and optimization. With the help of a healthcare app, you can find a doctor, book an appointment and view all your medical test reports from the comfort of your home. Being able to video call doctors and nutritionists to discuss health issues online is a blessing.
The below mentioned numbers show how adaptive consumers are towards healthtech and with our client’s business model and vision, they were already several steps closer to getting funded.
- Medical app downloads grew 50% year-over-year — spurred by demand for COVID-tracing and telehealth apps. Downloads surpassed 3.2 billion across mobile healthcare apps.
- In 2020 the funding by investors in the digital health industry totalled 21.6 billion U.S. dollars – which is the largest amount so far.
- It is projected that the global digital health market will see a compound annual growth rate (CAGR) of 27.9% from 2020 to 2027, when it will reach $833.44 billion.
“Artificial intelligence is driving massive improvement and innovation in the healthcare industry. We had an idea that would transform the world by giving people insights into the health issues they might be facing. We came to Marquee Equity with an idea expecting their support to accelerate growth of our business and that is exactly what happened.”
– Founder, Healthcare firm
When the healthtech team contacted us, they were looking for increased engagement on the outreach campaign leading towards raising $3 million worth of funds within 4 months. Our first task was to understand the business model, target audience and competition. Once we had the required data in place, we initiated the investor outreach program.
In the outreach program, we offer a unique service where we are able to effectively scale massive outreach to investors all over the world for raising startup funds. Also, it was crucial to find the right investor who is willing to mentor an AI driven health app. After making a list of those investors, we started with the email and call outreach campaign wherein we aggressively pushed out the amazing opportunity and shared the collaterals with them in real-time.
After finishing the outreach campaign, paperwork and documentation on the client’s behalf, our emails were filled with responses seeking pitch decks and for scheduling a call with the firm’s founders.
Once we entered the discussion stage, it took the healthtech team 4 months to raise the $3 million worth of funds.
Our work speaks for itself and we are proud of it.
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