The modern-day enterprises are getting smarter every day. Whether it is through a smart HRMS system or through a model that makes customer interactions intuitive and predictable, businesses are using different forms of digitalization to make processes smarter and efficient. A few days ago, we met with the founder of the B2B firm using Artificial Intelligence for analyzing the digital engagements happening between businesses and their existing customer base. The idea of the software was to identify the trends shaping up in those interactions and how they would impact the businesses.
“When we sat with founder and talked about their model, we found it to be revolutionary. After all, how many times have an existing client gotten upset because of a conversation they had with the brand executives? Well, it is more frequent than we would like to accept. So when we heard what the model would do, we knew it had the potential to change the face of customer service, especially when retention is in focus.” – Ash Narain, CMO, Marquee Equity
By the time we reach 2024, on a global scale, 57% businesses are planning to implement AI in their service set. A percentage that ranges from multiple use cases like improving customer segments, preparing targeted real-time deals, dynamic landing pages, and programmatic advertising, etc.
One thing which is present in the range of AI-driven business applications is the role it is playing in the customer-facing or focused segments. Businesses, across categories are using the data analysis and processing power of AI to create better user journeys and experiences with the brand.
Amidst this, our client came up with a model where they could track down digital interactions between clients and executives to ultimately redefine retention. Now, for the business world which is ripe for AI adoption, the model was prepared to be a success.
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