US EdTech Company Raising $7M

The EdTech business models – both educational apps for kids and organizational learning – have shaped up to be one of the most lucrative (for entrepreneurs) and luring (for investors) models of businesses over the years.

Schools, universities, coaching institutes, etc, faced enormous challenges during the Covid-19 pandemic. This led to the increase in scope of education.  To ensure business and learning continuity, the learning class had to swiftly upload all of their work on the internet, making access to education easy.

We recently met the founder of an EdTech company who was seeking our assistance in getting funded for the series B round. Their company was already doing well but they wanted to take it to the next level and scale growth and we knew we had to target late stage venture capital financing and venture capitals (VCs) for the series B round.

“Just when the EdTech industry was thriving, our clients presented a revolutionary idea that could be leveraged by the masses. Their vision was to make digital education for the kids to be exceptional. They understood the current issues and loopholes and added features they thought could help the children get a better learning experience. We were sure that the one of a kind company would get interest hits from a number of investors.” – Ash Narain, Founder, Marquee.

We believe that EdTech is one of the few industries that was able to survive the COVID-19 pandemic and honor its promising growth. What makes us say that? Let us walk you through some numbers to give you a better understanding. 

• The global education technology market size was valued at USD 89.49 billion in 2020 and is expected to witness a compound annual growth rate (CAGR) of 19.9% from 2021 to 2028.
• The global digital expenditure in the education industry would be worth $341 billion by 2025 as per HolonIQ – a contributory factor behind the rising of education startups and kids education app startup ideas. 
• During the first six months of 2021, U.S.-based education technology companies raised over $3.2 billion in investment capital.

The opportunities in Edtech are countless and will continue to increase with time. It is a sector where the opportunity cost to miss out on an idea could be zillions. So, we were glad that company was on a growing trajectory but when the team reached out to us, we wanted to approach the next steps very systematically.