Funding For Startups

How to Approach Angel Investors: Do’s and Don’ts for Startups

In the challenging world of startup funding, approaching angel investors is a critical step. Learn the essential "do's" for success, And avoid common "don'ts"

By teammarquee . October 16, 2023

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Securing funding for a startup can be a challenging task that requires careful consideration. One avenue that holds significant promise is seeking investments from angel investors. These HNWIs can provide the necessary capital, invaluable guidance, and mentorship to help a startup thrive. However, approaching angel investors requires finesse, strategy, and a clear understanding of the dos and don’ts regardless of your industry: healthcare, fintech, etc. In this article, we will delve into the world of angel investors, exploring the key steps and common mistakes that should be avoided to maximize the chances of success. Whether one is a first-time founder or a seasoned entrepreneur, this guide will provide essential insights on approaching angel investors effectively. 

The Do’s 

Research Your Target Investors

When trying to attract angel investors, it is recommended that you seek out individuals who have a record in investing in startups similar to your own. It’s essential to consider factors such as the stage of your startup, the typical investment amount, angel investors in your city/region, the startup funding opportunities available, and their risk tolerance. Considering these considerations, you can better target suitable investors for your business venture.

Build a Strong Pitch Deck

When pitching to angel investors, craft an impactful and concise presentation that visually and effectively portrays the unique value your startup offers, the potential of the market you intend to serve, the expertise and qualifications of your team, and the financial projections that support your growth plans. Your pitch checklist should include the use of compelling graphics and data-driven insights. Effective startup pitch techniques make a convincing argument and inspire confidence in potential investors or stakeholders. A helpful pitch deck tip to remember that if you have confidential information you’re worried about, it’s best not to include it in your product pitch deck. Requesting people to sign a non-disclosure agreement (NDA) can sometimes cause friction. You should only request an NDA when you genuinely think it’s necessary. Our pros here at Marquee Equity can help you tailor-make successful angel investor pitches by creating effective startup pitch techniques that build trust with startup investors right from the get-go.

Develop a Solid Business Plan

Develop a comprehensive business plan that provides a detailed overview of your long-term vision, including your goals, objectives, and how you plan to achieve them. Your plan should also include specific milestones to measure your progress and growth strategy to help you reach these milestones. Additionally, it’s essential to identify potential challenges and risks your business may face and outline strategies to mitigate them to ensure your long-term success.


One of the best practices for startup funding is to leverage your existing network to get introductions to angel investors on social media or startup funding workshops offline. Your angel investor outreach online must start by establishing a professional online presence for your startup with a website, social media, and LinkedIn accounts. Maintain updated and engaging profiles to reflect your expertise and business credibility. Building a strong online presence for startup funding is vital to success in the business world.

Show Traction

Ideally, this should be done during the initial angel investor meeting. Demonstrate that your startup is gaining traction in the market by showing evidence that your startup is gaining traction in the market through metrics such as user growth, revenue, partnerships, or other key indicators. If available, highlight customer testimonials or case studies to support your startup’s success further.

Be Transparent and Honest

Nurture relationships with angel investors by being transparent about your startup’s challenges, risks, and limitations. Avoiding exaggeration and making unrealistic promises is essential to maintaining angel investor connections.

The Don’ts

Send Unsolicited Emails

Avoid cold emailing angel investors without prior connection or intro. It’s unlikely to get a response and may be considered spam.


Maintaining transparency while safeguarding sensitive information that could jeopardize your startup’s security is crucial. Avoid sharing sensitive information that could be misused.

Disregard Due Diligence

During the due diligence process, it is imperative to be well-prepared to provide investors with the necessary documents, financial statements, and references. Maintaining transparency and avoiding withholding any pertinent information that could impair your reputation or business relationship is essential.

Be Impersonal

Treat investors as partners, not just sources of funding, and actively seek their expertise and advice. Lastly, a common pitch deck guideline is to avoid sending generic, one-size-fits-all pitches.

Don’t Pressure for Quick Decisions

Give investors time to evaluate your proposal and ask questions. Avoid pressuring them for an immediate decision.

Neglect Follow-Up

It’s important to have a clear understanding of where things are heading. As a rule, don’t forget to express your gratitude at the end of the meeting. Remember that you want your business to last for the long haul, and having good etiquette and showing courtesy can help you achieve that. Maintain open communication even if they initially decline.

Don’t Disregard Rejections

If an investor decides not to invest, respect their decision and maintain a positive relationship. They may reconsider in the future or introduce you to other potential investors. Remember that building relationships with angel investors takes time and persistence. When interacting with others, remember that it’s an opportunity for growth, even if it doesn’t result in immediate funding. Each interaction allows you to enhance your entrepreneurial training and learn more about angel investment fundraising strategies, even if it doesn’t yield instantaneous results. Creating a network of supportive investors is just as crucial as obtaining capital for your startup’s long-term success.

Tying It All Up

To become a successful startup, securing funding from angel investors can be a game-changer. While the process may not be simple, following the do’s and don’ts outlined in this blog, you’ll gain valuable strategies to help take your startup to new heights. Remember to thoroughly research potential investors, craft a compelling pitch, and demonstrate a solid business plan with a clear path to profitability. Embrace rejection as a part of the journey and be determined and resilient in navigating the world of angel investing. To become the next angel investment success story, call our pros at Marquee Equity at +1-213-600-7272.

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Here are three essential considerations : Compelling Elevator Pitch: Craft and compelling of elevator pitch that communicates your startup's value proposition, target market, and unique selling points. Investor Alignment: Ensure that the angel investor aligns with your industry, stage, and funding needs. Professional Presentation: Approach investors with a professional attitude and presentation.

Here are some things you should not do when seeking investment from angel investors: Don't Neglect Legal and Financial Matters: Ensure your startup's legal and financial affairs are in order. Neglecting these aspects can be a red flag for investors. Don't Ignore Due Diligence: Be prepared for investors to conduct due diligence on your startup. Don't Overvalue Your Startup: Setting an unrealistically high valuation can deter potential investors. Be realistic about your startup's worth.

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