Funding For Startups

The Evolution of Startups: From Seed Funding to Series Funding

Whether you are starting or scaling your business, this guide will take you through every stage of fundraising, including the growth of fundraising culture, and what it all means for you.

By teammarquee . October 4, 2023


In the fast-paced world of entrepreneurship, startups are the trailblazers of innovation and progress. They embody bold ideas, resolve, and unwavering determination. Startups must adapt to survive and dominate the competitive ecosystem of business. This blog will serve as an exhaustive guide to understanding all the funding rounds, from the initial seed stage to the pivotal series of funding rounds that can take your startup to the next level. We’ll dive into the critical decisions, challenges, and pivots startups encounter at each stage of their startup fundraising journey.

Understanding The Stages of Funding: Series Funding

Seed Funding

Seed funding for startups is the initial stage of scaling a startup, provided by angel investors, venture capitalists, or seed-stage venture funds. Early-stage startup financing covers the costs of research and development, product development, and overheads required to get a business off the ground. With the right investors, first-time entrepreneurs can easily navigate the deep waters of the early startup funding stages. The actual funding amount varies depending on the industry, business stage, and investors, with terms specified in the term sheet. Although seed funding is high-risk, it offers a massive return on investment if successful, setting the stage for potential series funding and acting as a catalyst for future success.

Series A Funding

Series A is the first financing round for startups looking to grow and expand their operations. It’s for companies with proven business models and strong financials. Investors compete for this sort of investment, and it involves significant amounts of money, with a median of $15 million in 2022. Established VCs such as Sequoia Capital, Google Ventures, and Intel Capital are good examples of firms participating in Series A funding.

Suppose you want to secure venture capital for your startup, especially Series A. In that case, you can do some things to improve your chances. Firstly, consider joining an Accelerator program. These mentor-based programs provide guidance, resources, and funding in exchange for equity. In fact, around one-third of startups that raise Series A Funding do so through an Accelerator. Expanding your network and connecting with Venture Capitalists (VCs) or angel investors is essential, which can strengthen your funding connections and increase the likelihood of securing investment. Lastly, remember that networking requires ongoing maintenance. Nurture genuine relationships with investors and keep building on your network over time – significantly improve your odds of securing funding in the future.

Series B Funding

Fundraising for a startup’s growth needs to continue, often with the help of Series B Funding, next on the investor funding progression. It is an opportunity for your company to take its development to the next level. During Series B, venture capitalists typically purchase preferred stock to help you expand your business. At this stage, focusing on exponentially increasing business development, sales, advertising, technology, support, and talent is essential. Google Ventures, Kleiner Perkins Caufield & Byers, and New Enterprise Associates are the top firms that invest in Series B. Apart from venture capital firms, strategic investors like large corporations or financial institutions can also participate in the funding round. These strategic investors can bring valuable resources and connections to the table.

Series C Funding

Series C is the next round of raising capital for further startup growth. This particular round primarily aims at rapidly scaling and expanding the business. Due to the startup’s impressive success and promising prospects, influential financial organizations, including hedge funds, investment banks, and private equity firms, are typically involved in this funding round. The most notable investors in this phase include Accel Partners, Goldman Sachs, and Sequoia Capital.

Series D Funding, And Beyond

Series D funding represents a stage later in the startup investment rounds for companies seeking to go public or be acquired by more giant corporations. Companies aim to enhance their resources and capabilities during this funding round. While some organizations pursue Series D funding because of the untapped potential before an initial public offering, others seek to secure additional financing if they are unsatisfied with the amount raised during the Series C funding round. Notably, only a select few enterprises proceed to Series D and beyond. If they do, it is often to sustain their private status for a more extended period or delay their initial public offering until optimal timing.

Identifying Where You Are

Assessing your current position is a crucial step in fundraising, and you need to know where you stand. The process usually starts with pre-seed or bootstrapping, where founders invest their resources, followed by the seed stage, where you seek initial investor support. The growth stage involves considerable capital injections to scale your operations. Finally, there’s the exit stage, where you acquire or go public, providing returns to investors. Identifying your stage is essential for figuring out effective funding strategies. Your traction, revenue, and valuation determine your position, and by targeting the right investors and tailoring your pitches accordingly, you can increase your chances of securing the necessary funding for your venture’s growth and success. Adapting to the appropriate stage is vital, and with the right approach, you can ensure the financing you need for your business.

A Brief History of Time: The Evolution of Startups

The evolution of startup financing has undergone significant changes over the years. Traditionally, startups relied on personal savings and loans from friends and family to kickstart their businesses. However, with the rise of venture capitalism in the mid-20th century, startups began seeking external investment from venture capitalists, who provided capital and expertise in exchange for equity.

Recently, the startup financing landscape has expanded even further. Crowdfunding platforms, like Kickstarter and Indiegogo, have allowed startups to raise funds from a broad audience of individuals. Additionally, angel investors and networks have become increasingly crucial early-stage funding sources. Startups have also explored alternative financing options, such as revenue-based and token sales. The evolution of startup financing reflects a growing diversity of funding sources, giving entrepreneurs more opportunities to secure the capital they need to turn their innovative ideas into successful businesses.


To conclude, startup funding typically progresses through several stages: 1. Seed stage: Initial capital from angel investors or seed stage venture funds. 2. Series A: Early-stage investors inject funds. 3. Series B and beyond: scaling with more significant investments from venture capitalists as the company grows. Your traction, revenue, and valuation govern your startup funding position.

With the ease of technology and the availability of money in general, thanks to new ways of fundraising, the average business owner finds it easier to raise funds nowadays than he did 50 years ago. That is not to say that fundraising comes without its challenges. Out of so many options, choosing the best one can often be overwhelming. Making the right connections can be tricky, too, especially for new business owners. At Marquee Equity, we recognize how necessary raising capital is for growth. We know how tough it can be to attract the right investors who can offer you the tools and support you need to get your business up and running. That’s why we’re here to help. With us, you’ll get direct access to over 32,000 VCs, PEs, Family Offices, and Angels who can help you grow and scale your business. We’re here to support you every step of the way! Call +1-213-600-7272 to know more!

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Startup funding typically progresses through several stages: 1. Seed stage: Initial capital from angel investors or seed stage venture funds. 2. Series A: Early-stage investors inject funds. 3. Series B and beyond: scaling with more significant investments from venture capitalists as the company grows.

Traction, revenue, and valuation determine a startup's position, and by targeting the right investors and tailoring pitches accordingly, startups can increase their chances of securing the necessary funding for their venture's growth and success.

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