Investor Relations

How To Build A Network Of Advisors And Mentors Who Can Help You Navigate The Fundraising Process

Discover effective strategies for building a strong network of advisors and mentors who can guide you through the fundraising process. Learn more.

By teammarquee . May 26, 2023

investor relations

All startups need fundraising since it provides the money needed to support expansion and operations and achieve long-term success. However, raising money may be difficult, time-consuming, and uncertain. Therefore, having a network of mentors and advisers may be quite helpful for business owners looking to secure funding for their startups.

Startups may benefit greatly from the expertise, contacts, and information that advisors and mentors can provide in order to successfully traverse the challenging world of financing. They can offer advice on creating a business fundraising plan, locating possible backers, creating a compelling pitch, and negotiating terms with investors. Additionally, advisers and mentors may provide connections and insights into the business or sector that the company works in, which can aid in locating possible investors and opening doors for strategic alliances.

When fundraising for businesses, advisors and mentors may provide emotional support and encouragement in addition to their professional advice. A network of encouraging advisers and mentors may keep entrepreneurs motivated and focused during fundraising.

Steps to build a network of advisers and mentors

Here is how you can create a network of advisors and mentors:

Determine your goals: Determine the precise areas where you want direction and assistance. Establish the kind of mentors and advisers you require to accomplish your goals.

Research: Look into prospective mentors and advisers with experience and knowledge in the fields you require assistance in. 

Establish Connections: Connect with possible mentors and advisers by participating in networking events, signing up for trade organisations, and establishing online relationships. Create relationships with individuals who can help you attain your goals.

Foster the relationship: Once you have established a relationship, update your advisor or mentor on your progress and ask for their feedback and guidance. Be respectful of their time and show appreciation for their support.

Identifying the Potential Mentors and Advisors

In startup fundraising, advisors and mentors may be crucial players. Depending on their areas of expertise and the business requirements, advisers’ and mentors’ responsibilities might change in the online fundraising process. The following are a few typical roles that will help you identify the potential mentors and advisers:

Providing strategic direction: Look for advisors and mentors who can help with fundraising strategies, creating investor pitches, and negotiating deal conditions.

Making introductions: Find advisors and mentors who can help you establish connections with important industry players.

Offering industry knowledge: Advisors and mentors must offer insightful information about the market, legal and ethical challenges, and competitive environments. 

Offering credibility: Industry-respected advisors and mentors may legitimise a startup’s fundraising efforts, which can be particularly helpful for early-stage businesses with a shaky track record.

Mentoring: Advisors and mentors may provide founders and other team members continuous mentoring, direction and support during the fundraising process and beyond.

Depending on the requirements of the person or organisation seeking advice, a variety of people can function as advisers or mentors. Here are a few instances:

  • Investors
  • Fellow Entrepreneurs
  • Business executives
  • Industry Experts
  • Advisors having specialised knowledge or experience

Strategies for finding suitable mentors and advisors:

Finding suitable mentors and advisers may be done using a variety of methods. Here are a few instances:

Online networking: To find and connect with possible mentors and advisers, use social media sites like LinkedIn, Twitter and online fundraising sites related to your business. 

Attend conferences, seminars, and events: Attend events in your field to network with possible mentors and advisers. 

Referrals: Request recommendations from coworkers, business partners, and other people in your network.

Professional Associations: Join organisations and professional groups that are relevant to your business or area. 

Advisory firms: Think about working with a firm that specialises in matching mentors and advisers with startups and early-stage businesses. These companies have developed networks and can offer assistance in locating and communicating with possible mentors and advisers.

Engaging with potential Mentors and Advisors.

It might be scary to reach out to possible mentors and advisers, but there are a few recommended practices that can assist you in developing rapport and lasting connections with these people. 

Here are some ways you can initiate contact with potential advisors:

Research: Research a possible mentor or advisor’s history, area of specialisation, and hobbies before contacting them. This might assist you in customising your outreach and proving that you are familiar with their work.

Personalise your outreach: When contacting a prospective adviser or mentor, be sure to mention any particular parts of their work or expertise that really stood out to you. This might show that you have researched and are truly curious about their viewpoint.

Be precise and direct: In your initial communication, be precise and direct about your objectives and what you intend to achieve from the connection. Avoid being excessively formal or employing terminology that the receiver might not understand.

Courtesy of your time: Be aware that prospective mentors and advisers are probably busy and frequently receive outreach requests. Respect their time by communicating with them clearly and succinctly, and refrain from following up or pressing them too hard.

Best practices for establishing rapport and building relationships with advisors/mentors:

There are a number of recommended practices that can assist you in developing a good relationship with a potential adviser or mentor once you have made contact with them:

Be receptive: Be timely in your responses to your advisor’s or mentor’s messages, and be receptive to criticism and ideas.

Get ready: Prepare a concise agenda, as well as any documents or questions you wish to ask about the fundraising process, before each meeting or correspondence. 

Show appreciation: By thanking your adviser or mentor frequently and offering to return the favour with your own knowledge or help. This shows how much you value their time and advice.

Clarify your expectations: Clearly state your wants and expectations for the partnership, and be willing to modify them as the union progresses.

It’s crucial to be explicit, straightforward, and upfront when expressing your wants and goals for the partnership. Think about writing out your objectives, expectations, and preferred communication channels.

Leveraging Mentors and Advisors

Throughout the fundraising process, advisors and mentors can offer a variety of forms of assistance.

Types of support advisors/mentors can offer 

  • Advisors and mentors can introduce you to possible investors, business partners, or other important industry players.
  • Advice on a business strategy depends on the stages of fundraising, market trends, and industry best practices that must be followed.
  • Mentors and advisors may provide you with comments on your pitch deck, valuation, and investor outreach, as well as your overall fundraising plan.
  • They can provide information and expertise on the private equity fundraising process, such as legal compliance, emerging technologies, or customer acquisition.

It’s crucial to do the following in order to make the most of your mentors’ and advisers’ assistance during the fundraising process:

Here are some ways to effectively leverage their support throughout the fundraising process:

  • Clearly define your expectations
  • Be proactive by planning frequent check-ins and giving progress reports.
  • Pay attention and remain receptive
  • Be considerate of their time

Maintaining regular communication and providing updates on the progress

Building and sustaining solid connections with your advisers and mentors requires regular contact and sharing of information on your progress. Consider setting up frequent status updates and sending out sporadic progress reports or updates on important benchmarks or KPIs. As a result, your advisor or mentor may be better able to maintain engagement and offer pertinent assistance and direction throughout the fundraising process.

Nurturing the Relationship

It’s crucial to keep in touch with mentors and advisers even after the completion of all fundraising steps.

Importance of maintaining a strong relationship with advisors/mentors beyond the fundraising process

Continuous advice and assistance: Advisors and mentors may offer continuous advice and assistance outside of the fundraising process, which can benefit a firm’s long-term expansion and development.

Possibilities for future fundraising: If you have a good relationship with your advisers and mentors, you may have future prospects for fundraising as they may be more inclined to support you or connect you with possible partners.

Network growth: Advisors and mentors may also introduce you to people in their networks and link you to those people, which can help extend your network and open up new business chances.

Ways to show gratitude and maintain regular communication

Consider the following methods to express thanks and keep in touch with advisers and mentors:

  • Schedule routine check-ins or status updates.
  • Offer professional development opportunities or invites to conferences or events in the sector.
  • Personal gestures like a handwritten note of gratitude or giving a little gift are considerate ways to express gratitude.

Building a long-term relationship for ongoing advice and support

Continuous work and attention are needed to develop a long-term connection for continued guidance and support. Here are some pointers for creating a solid, lasting connection with mentors and advisors:

  • Even if you’re busy or pressed for time, return advisor or mentor emails as soon as possible.
  • Express your gratitude for the time and advice provided by your advisor or mentor.
  • Don’t wait for your adviser or mentor to reach out to you; instead, be proactive in looking for counsel and direction.
  • Use email, social media, or face-to-face meetings to stay in touch with your adviser or mentor. 

By adhering to these best practices, you may provide enduring value and support for the expansion and development of your company’s advice and mentoring relationships.


Series A fundraising can be particularly difficult, and having a network of mentors and advisers can make the process much easier for the founders. Throughout the fundraising process, from getting ready for investor meetings to negotiating term sheets and finalising agreements, advisors and mentors may offer invaluable direction, experience, and assistance. Additionally, the relationship with advisers and mentors can continue to be beneficial as your firm develops and grows after financing.

One might encounter some cultural differences when establishing a mentor and adviser network. Expectations and standards for business interactions, communication methods, and decision-making processes may vary among cultures. It is crucial to be conscious of these differences, to respect them, and to work to bridge gaps and create common ground. Cross-cultural communication abilities may support connection development and efficient communication with advisers and mentors.

Depending on their experiences, companies, or areas of expertise, advisors and mentors may have varied problem-solving methods and decision-making methods. Even though navigating these mismatched systems and procedures may be difficult, it’s critical to maintain your adaptability and flexibility and to be willing to learn from others’ experiences and opinions. This can assist in locating novel ways and provide answers that would not have been thought of otherwise.

Although it takes time and effort to develop a good, cooperative relationship with advisers and mentors, the benefits may be enormous in terms of successful fundraising and long-term business growth.

Marquee Equity

Looking to build your network of advisors and mentors?

At Marquee Equity, we offer you some practical tips and strategies on how to connect with experienced professionals.

Trusted By:
Related Articles

We optimize & accelerate growth for already great products.


Business Investors Near Me: A Local Perspective

Local investors are the heartbeat of community-driven growth. Beyond funding, they bring insights, connections, and shared values. In the nexus of business and locality, their presence becomes a catalyst, propelling businesses to thrive within the unique tapestry of our local landscape.


A mentor can help startups leverage their own connections and industry knowledge to introduce the startup to potential investors, partners, and other valuable contacts. They can provide guidance on networking strategies, make introductions, and offer insights on building relationships that can open doors to new opportunities for the startup.

Having strong networks, mentors, and coaches is crucial for startups as they provide invaluable guidance, support, and opportunities, offering insights from their own experiences, connecting you with relevant contacts, and helping navigate challenges. Building strong relationships with mentors and coaches can accelerate growth, provide valuable advice, and open doors to new possibilities.

Unlock the power of a strong advisory network!

At Marquee Equity, we help startups build meaningful relationships with advisors and mentors to supercharge their fundraising journey.